Sowrab Sarker — Google Ads Specialist

What I do

Full-funnel Google Ads management

From account audits to day-to-day optimization, I handle the parts of Google Ads that actually move the needle on cost per lead and return on ad spend.

01Search Ads

Keyword research, ad copy, and bid strategy built around the searches your customers actually make — so budget goes toward intent, not noise.

02Shopping Ads

Product feed optimization and campaign structure for eCommerce stores, aimed at profitable ROAS rather than raw traffic.

03Performance Max

PMax campaigns set up with the right asset groups, audience signals, and exclusions to stop budget leaking into low-quality placements.

04Display & Remarketing

Reaching people who already showed interest, with creative and frequency settings that keep cost per conversion under control.

05YouTube Ads

Video campaigns built for either awareness or direct response, depending on what the funnel actually needs.

06Account Audits

A full review of an existing account — wasted spend, tracking gaps, structure issues — with a clear list of fixes ranked by impact.

07Conversion Tracking Setup

Accurate tracking for form fills, phone clicks, and calls from ads, so every optimization decision is based on real data.

Pricing is scoped per accountEvery account is a different size and starting point, so I quote after a short call rather than a flat rate.

Message on WhatsApp

Case studies

Recent campaign results

Screenshots are pulled directly from client Google Ads accounts. Client names are kept confidential; figures are from the live dashboard for each account.

Google Ads dashboard for a countertop building services campaign

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Home Services — Countertops

Google Ads for Countertop Building Services

Role: Google Ads Specialist

Managed and optimized a Search campaign for a local countertop business, refining targeting, keywords, bidding, and conversion tracking to generate qualified leads at an efficient cost.

375Clicks (30 days)

22Conversions

$73.88Cost / conversion

Google Ads dashboard for a concrete and renovation campaign

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Home Services — Concrete & Renovation

Construction, Remodeling & Renovation

Role: Google Ads Specialist

Built and refined a Search campaign for a local concrete services business, with conversion tracking across lead forms, phone clicks, and calls from ads.

463Clicks (30 days)

60Conversions

CA$37.64Cost / conversion

35 / 23Leads / calls

Google Ads dashboard showing 552 percent ROAS

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eCommerce

£15.5K Sales at 552% ROAS

Role: Google Ads Specialist

Managed campaigns to grow sales while keeping ad spend profitable — covering budget allocation, bidding adjustments, keyword optimization, and conversion tracking review.

£2.81KAd spend

£15.5KRecorded sales

552%ROAS

205.97Purchases

Google Ads dashboard for a bathroom and basement renovation campaign

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Home Services — Renovation

Bathroom & Basement Renovation

Role: Google Ads Specialist

Structured and refined campaigns for a local renovation business, improving keyword targeting and monitoring conversion data to control acquisition costs.

450Clicks (30 days)

23Conversions

$53.66Cost / conversion

Google Ads dashboard showing 71.6K in sales

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eCommerce

£71.6K Sales at 429% ROAS

Role: Google Ads Specialist

Optimized campaigns to grow online sales while protecting return on ad spend — covering campaign management, keyword work, budget allocation, and conversion tracking.

1.85MImpressions

£16.7KAd spend

£71.6KRecorded sales

429%ROAS

Google Ads dashboard showing 53.3K euros in sales

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eCommerce

€53.3K Sales at 285% ROAS

Role: Google Ads Specialist

Grew online sales while keeping ad spend profitable, through campaign management, keyword optimization, budget allocation, and bidding adjustments.

€18.7KAd spend

€53.3KRecorded sales

285%ROAS

€2.65Avg. CPC

Google Ads dashboard case study with 24 clicks and 4 conversions

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eCommerce — small budget

Qualified Conversions on a Tight Budget

Role: Google Ads Specialist

Focused on the right audience rather than raw clicks, keeping cost per conversion under control on a modest daily budget.

24Clicks

4Conversions

€28.22Ad spend

€7.05Cost / conversion

Google Ads dashboard case study with 100 percent optimization score

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eCommerce

Reducing Wasted Spend, Raising Conversions

Role: Google Ads Specialist

Goal was simple: cut wasted ad spend, improve campaign performance, and generate more qualified conversions — reflected in a 100% optimization score.

38Conversions

$403Ad spend

$10.61Cost / conversion

$1.32Avg. CPC

Click to enlarge

Luxury Car Rental

Before & After: Car Rental Google Ads

Role: Google Ads Manager

Rebuilt campaign structure and targeting for a car rental business, driving more qualified traffic and WhatsApp leads at a much lower cost per acquisition.

438 → 985Clicks

8 → 27Conversions

$157 → $65.52Cost / acquisition

Google Ads that turn ad spend into leads and sales

Full-funnel Google Ads management

01Search Ads

02Shopping Ads

03Performance Max

04Display & Remarketing

05YouTube Ads

06Account Audits

07Conversion Tracking Setup

Recent campaign results

Google Ads for Countertop Building Services

Construction, Remodeling & Renovation

£15.5K Sales at 552% ROAS

Bathroom & Basement Renovation

£71.6K Sales at 429% ROAS

€53.3K Sales at 285% ROAS

Qualified Conversions on a Tight Budget

Reducing Wasted Spend, Raising Conversions

Before & After: Car Rental Google Ads

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